A prospect reaches out, your team replies, and then… nothing. You're left wondering whether they're still interested, and your team either chases manually or misses the opportunity entirely.
Follow-up sequences take that off your plate. With them, your AI sales agent sends timed emails when a prospect stops replying, so conversations keep moving without manual work.
In AI Hub, follow-up sequences control when the sales agent sends reminders and what those emails say.
How follow-up sequences work
Follow-ups are triggered when a prospect stops replying after your agent responds.
The flow looks like this:
A prospect sends an inquiry.
The sales agent replies.
No reply is received within the defined time.
A follow-up email is sent automatically.
You control:
Timing: how long the system waits (hours or days)
Sequence length: how many follow-ups are sent
Instructions: what the AI agent includes in each message
Set up your follow-up sequence
Start by deciding how persistent you want your outreach to be without overwhelming the prospect. A typical setup includes 2 to 3 follow-ups spaced over a few hours or days.
For each follow-up, define:
When it should be sent (for example, 1 day later)
What the message should focus on
Write effective follow-up instructions
The quality of your follow-ups depends on the instructions you give the AI agent.
Keep instructions clear and practical. Focus on moving the conversation forward, not repeating the same message.
Follow-up 1: Gentle reminder
Goal: Restart the conversation without pressure
Example instruction:
Remind the prospect about their request
Keep the tone friendly and helpful
Ask if they still need assistance
What this solves: Prevents leads from slipping through when they simply forgot to reply.
Good example:
Here is an email sent by the agent following the above instructions:
Follow-up 2: Add value
Goal: Give the prospect a reason to respond.
Example instruction:
Share helpful details (pricing, availability, amenities, or next steps).
Address common questions upfront.
Invite them to continue the conversation.
What this solves: Reduces back-and-forth and helps prospects who are still deciding.
Good example:
Here is an email sent by the agent following the above instructions:
Follow-up 3: Final check-in
Goal: Close the loop without sounding pushy.
Example instruction:
Acknowledge they might be busy.
Offer to reconnect later.
Provide a clear next step if they are still interested.
What this solves: Keeps your pipeline clean and avoids chasing unresponsive leads.
Good example:
Here is an email sent by the agent following the above instructions:
What to watch for
Make sure you avoid the following mistakes:
Timing is too aggressive: emails go out too quickly and feel spammy
Messages repeat: each follow-up says the same thing
No clear next step: the prospect doesn't know how to respond
Best practices
Start with 1 day between follow-ups
Limit sequences to 2–3 emails to avoid fatigue
Make each follow-up add something new
Test your sequences and adjust based on reply rates