Marketing Analytics
Learn how to use Google Analytics and UTMs to track the performance of your marketing campaigns.
By Yasen1 author5 articles
[Growth Hub] Google AnalyticsLearn how to set up e-commerce tracking in Growth Hub with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Retarget Your Growth Hub Visitors with Google Ads (Overview)Bring back visitors who showed interest but didn't book, using the events Growth Hub already sends to GA4.
Build Retargeting Audiences in GA4 Using Growth Hub Events (Step 1)Create audiences from your Growth Hub booking funnel events and share them with Google Ads to retarget visitors who didn't convert.
Launch a Google Ads Retargeting Campaign for Your Storefront (Step 2)Configure and publish your first Display retargeting campaign in Google Ads, using the GA4 audiences you built from Growth Hub events.
Monitor and Troubleshoot Your Google Ads Retargeting Campaign (Step 3)Know what to watch in the first 14 days, how to diagnose common problems, and how to build a simple reporting view across GA4 and Google Ads.