Supporting multiple languages in Growth Hub lets you connect with customers in their own language, improve engagement, and increase conversions in multilingual markets. You can translate all public-facing content, from product details and UI text to system messages, without disrupting the storefront’s design or functionality. The feature also allows you to manage translations centrally, set default languages, and ensure missing text automatically falls back to your default language.
In this article, you’ll learn how to add new languages, import translations using a CSV template, update your default language, and follow best practices for keeping your localized content accurate and consistent.
Summary
Translate UI text, product details, and messages by importing a CSV file with your translations.
Follow translation rules: keep HTML tags, avoid changing curly bracket text, and quote text with commas.
Add a translation or change the default language in Growth Hub > Storefront Settings > Branding.
Missing translations automatically fall back to your default language without breaking the UI.
Instructions for translating texts
When entering your translations in the translation file, please keep in mind the following important notes:
Do not translate what is inside curly brackets, for example:
Booking duration must be exactly
{{minDuration}}hours.Quantity must not be greater than
{{maxCount}}.
Keep HTML tags as they are, for example:
<p>Description of one-off plan</p>\n.
If a translation contains a comma, wrap the whole text in quotation marks, for example:
"Hourly allowance for bookings, valid across various services."
"Моля, въведете валидна дата."
Add a translation
To add a new translation for your Growth Hub storefront:
Go to Growth Hub > Storefront Settings > Branding.
In the Localization section, click Go to Configuration.
Click Add Language.
In the Add Language dialog, choose a language and click Add Language.
This language will appear in the language selector in your storefront's header if you haven't embedded Growth Hub into your website.
The time culture is also applied across your storefront: date and time formats will follow the region's standards.
Click Import Translation.
In the Import Translations dialog, click Download CSV File to download the translation template.
Open the template file and enter your translations in the "Translated UI Text column".
Use the "UI Element Identifier" column to understand where each text appears.
Translate the texts in the "Original UI Text in English" column.
Follow the instructions for entering your translations (see above ↑).
Save your file.
Return to the Import Translations dialog in Growth Hub. Click Upload and upload your file.
Click Import Translations.
Click the arrow icon
next to your added language and select Preview. A new tab opens with a draft version of your translated storefront.
Browse through the storefront and check every text. Ensure that everything is translated and that all translations are correct.
When you're ready, turn on the toggle switch next to your language and click Save Changes.
Your translation is now live, and you can see the language in the header of your storefront. If you have embedded Growth Hub into your website, you must add that language to your language selector; otherwise, customers won't have the option to use it.
Change the default language
To change the default language of your storefront:
Go to Growth Hub > Storefront Settings > Branding.
In the Localization section, click Go to Configuration.
Click the arrow icon
next to a language and select Set as Default.
What does it look like to your members?
After translations are added, members can:
Browse products and services in their preferred language.
Read system messages in their local language.
Navigate UI elements such as buttons, menus, and filters in the translated language.
The feature also includes a built-in language switcher, allowing members to easily select their preferred language. This switcher is visible on all public Growth Hub pages and only if you haven't embedded Growth Hub into your own website.
What if there are missing translations?
If a translation is missing, Growth Hub:
Displays the text in your default language.
Keeps the UI layout without displaying errors or broken text.
Ensures the storefront remains functional.
Why should you localize your website?
Localization transforms Growth Hub into a powerful sales tool for non-English-speaking and multilingual markets. There are many benefits to localizing your Growth Hub website.
Higher conversion rates in multilingual regions by offering a localized, accessible experience.
Stronger market positioning through culturally appropriate content.
Improved engagement with prospective customers who might otherwise drop off due to language barriers.
Reduced dependency on workarounds, such as manually customizing each product in multiple languages.
FAQs: Growth Hub localization
How can localization improve my business results?
How can localization improve my business results?
Translating your Growth Hub storefront helps customers browse, book, and purchase in a language they understand. This builds trust, reduces drop-off rates, and improves conversion rates in multilingual regions. For example, a coworking space in Barcelona can serve both local members and international visitors by offering Spanish, Catalan, and English storefront options.
What content can I translate?
What content can I translate?
You can translate all public-facing text, including UI labels, product names, plan descriptions, messages, and system notifications. The language setting also updates date and time formats based on regional standards.
How do I make sure my translations display correctly?
How do I make sure my translations display correctly?
When editing the CSV file, always keep HTML tags intact, avoid changing text inside curly brackets, and wrap text containing commas in quotation marks. This ensures formatting and functionality remain intact. Preview your storefront in the new language before publishing to confirm accuracy.
What happens if some translations are missing?
What happens if some translations are missing?
Growth Hub automatically displays the missing text in your default language. This prevents broken layouts and keeps your storefront functional until translations are complete.
Can I switch the default language after setup?
Can I switch the default language after setup?
Yes. From the Localization settings, you can set any added language as your default. This changes the primary display language for all public-facing content unless a visitor selects another available language.
What’s the best way to manage ongoing translations?
What’s the best way to manage ongoing translations?
Maintain a master translation CSV file and update it whenever you add or modify content in Growth Hub. Test changes in Preview mode before publishing, and schedule periodic reviews to ensure your translations match your current offerings and branding tone.