Growth Hub is designed to help operators generate more revenue by making their spaces easy to discover and book online. But simply activating Growth Hub isn't enough — how it's implemented and presented has a major impact on results.
This article outlines proven best practices that maximize Growth Hub's effectiveness. Each section highlights a specific strategy, supported by real-world data and examples, so you can guide customers toward actions that deliver measurable outcomes.
Make Growth Hub easy to find
One of the strongest drivers of Growth Hub revenue is the visibility of the Book Now option on your website.
When the booking link is featured directly on the homepage, visitors discover it faster and convert more often. When the link is hidden on specific pages deeper in the website architecture or behind other flows, bookings drop significantly.
This step requires no pricing or membership changes — it's purely about visibility.
What the data shows
Data from multiple operators proves the effectiveness of the strategic placement of the "Book Now" button on your website.
Operators that feature a visible Book Now button on their homepage consistently see stronger results than those that hide it. For example:
One operator with 14 locations made only 11 bookings in a month. They didn't offer any direct option to make a booking on their website.
Another operator with just 1 location achieved 70+ bookings and more than $2,000 in revenue in under three weeks. They had two Book Now buttons: one on the home page and one in the website header.
A similar pattern appears when comparing larger networks.
An operator with 8 locations included a secondary Book Now button alongside their primary call-to-action, resulting in over $2,000 in revenue per location for four consecutive months, with an average transaction size of $180.
Another operator with 24 locations required visitors to explore deeper into the site before booking. The result was about $1,000 per location — respectable, but potentially half of what could be earned if a Book Now button were visible on the homepage or in the header.
How to achieve these results
We recommend experimenting with adding a "Book Online" button to your homepage for a few weeks or months. You can run an A/B test.
Track the results during that time and compare them with the previous period when you didn't have that button on your homepage.
To conduct this experiment:
Add a primary or secondary CTA button on your website's homepage or header.
Link the button to the Growth Hub storefront either through an iframe embedding or using redirects. Embed Growth Hub into your website →
Analyze the data before and after the addition. Use the Data Hub dashboards:
Here is an example of how you could use a primary action button on your homepage; you can use either one of the two button placements or both.
You can also check the Growth Hub preview website.
