The Abandoned Checkouts dashboard provides insights into how users drop off during the checkout process in the Growth Hub and how effectively they are recovered through automated email flows and follow-up actions. It connects checkout abandonment events to recovery outcomes and revenue impact, helping teams understand conversion loss, recovery efficiency, and the financial value of successfully recovered abandoned sessions.
Right-click any value in the charts to drill down and view its details at the transaction level.
Before you start
To access the Growth Hub dashboards, you need an active Growth Hub subscription. Activate Growth Hub →
Dashboard overview
The widgets at the top provide an overview of checkout abandonment and recovery performance.
Abandoned Checkouts – The total number of Growth Hub checkouts that were started but not completed within the selected period.
Recovered Checkouts – The total number of previously abandoned checkouts that were successfully completed after recovery actions within the selected period.
Checkouts Recovery Rate – The percentage of abandoned checkouts that were successfully recovered, showing overall recovery effectiveness within the selected period.
Average Hours to Recovery – The average time it takes for an abandoned checkout to be recovered after the abandonment event within the selected period.
Emails Sent – The total number of automated recovery emails sent to users with abandoned checkouts during the selected period.
Abandoned Checkout Amount – The total monetary value of all checkouts at the time they were abandoned, representing potential lost revenue before any later adjustments such as discounts, dynamic pricing, or taxes within the selected period.
Recovered Revenue – The total revenue generated from recovered checkouts, including completed payments that originated from previously abandoned sessions within the selected period. For a membership, it represents the prorated, discounted revenue for the membership's first billing cycle. In the case of a fee, it represents the discounted fee revenue after applicable pricing adjustments.
Revenue Recovery Rate – The percentage of abandoned checkout value that was successfully recovered as revenue, showing how much of the lost pipeline was converted back into actual revenue.
Abandoned Checkouts with UTMs – The number of abandoned checkouts that include UTM parameters, indicating sessions that originated from trackable marketing campaigns and can be attributed to specific acquisition sources.
Note: Even when an abandoned checkout is successfully recovered, the Abandoned Checkout Amount and Recovered Revenue do not necessarily match. This is because the abandoned amount reflects the original gross checkout value, while the recovered revenue is calculated after applying adjustments such as discounts, dynamic pricing, and taxes. For example, an abandoned checkout of 25.00 may be reduced to 20.00 after a 20% discount, and further adjusted with taxes (for example, 3.33), resulting in a final recovered revenue of 16.67.
Amounts by Month
The Amounts by Month chart shows the financial impact of abandoned checkouts over the selected period, broken down by month. It compares the total abandoned checkout amount against the recovered revenue, helping to visualize how much potential revenue was lost versus how much was successfully recovered in each period.
Checkouts by Month
The Checkouts by Month chart shows the volume of Growth Hub checkouts, split between abandoned and recovered, over the selected period, broken down by month. It provides a clear view of how checkout activity evolves over time and how many abandoned sessions are successfully converted into completed purchases.
Revenue Recovery Rate by Month
The Revenue Recovery Rate by Month chart tracks how efficiently abandoned checkout value is recovered over time. It shows the percentage of abandoned checkout revenue that is successfully converted into completed transactions for each month.
Checkouts Recovery Rate by Month
The Checkouts Recovery Rate by Month chart shows the percentage of abandoned checkouts that are successfully recovered over time. It compares recovered checkouts against total abandoned checkouts for each month, providing insight into how effectively the recovery process converts abandoned sessions into completed transactions.
Checkouts Flow by Month
The Checkouts Flow by Month chart shows the full lifecycle of Growth Hub checkouts during the selected period, broken down by month. It tracks how many checkouts were abandoned, how many were eligible for recovery (based on marketing consent), and how many were successfully recovered. This view helps identify funnel drop-off trends and measure how effectively abandoned checkouts move through the recovery process over time.
Recovered Checkouts by Month
The Recovered Checkouts by Month chart shows the recovered Growth Hub checkouts during the selected period, broken down by month. It also shows recoveries achieved after 1, 2, and 3 emails, along with the total number of recovered checkouts. This helps evaluate the effectiveness of the email recovery sequence and understand how many touchpoints are typically required to convert abandoned checkouts into completed purchases.
Abandoned Checkout Details
The Abandoned Checkout Details table provides a granular, row-level view of all Growth Hub abandoned checkout events for the selected period. It includes key attributes such as product name, checkout state, recovery date, marketing consent status, customer email, UTM attribution, number of recovery emails sent, hours to recovery, abandoned checkout amount, and recovered revenue. This detailed dataset enables deep investigation of individual checkout journeys at the most granular level.