Promo codes can bring in new customers and reward the ones who return. They help you keep your calendar full without the hassle of adjusting prices by hand. In Growth Hub, you can set them to work for specific products, locations, or dates, decide exactly how many times they can be redeemed, and track every use from one place. They work just as well for seasonal promotions as they do for one-off campaigns or flash offers that spark quick bookings.
In this article, you’ll learn how to create promo codes, target them effectively, set limits, and monitor results so they support your marketing goals.
Before you start
List your resources and Billing Plans by going to Growth Hub > Listings.
When and why to use promo codes
If you want to encourage bookings during low-demand periods, promo codes help you offer discounts that customers can apply themselves at checkout.
You may want this feature if you are running a marketing campaign, trying to fill meeting rooms during off-peak hours, or offering a free trial pass to attract new members. Promo codes help ensure discounts are applied consistently without needing manual adjustments at checkout.
What you can achieve
With promo codes, you can:
Create discount codes that apply to specific locations, product types, or individual plans and resources.
Offer a percentage discount at checkout, such as 30% off meeting rooms or 100% off a free trial day pass.
Set a total usage limit for each code so it is automatically deactivated after a defined number of uses.
Define a validity period so promo codes are only active for specific campaigns or dates.
Apply the promo code at the most specific level (selected products, product types, or specific locations) to ensure accurate discounts.
For example, if you want to offer 30% off all meeting rooms during summer, you can create a code that applies only to meeting room products at selected locations between June and August.
Promo codes are only valid for the Growth Hub and can't be used elsewhere.
Create a promo code
To create a new promo code:
Go to Growth Hub > Marketing > Promo Codes.
Click Create Promo Code.
Enter the code that customers must type at checkout to apply the discount. This cannot be changed later.
Enter the discount amount.
Describe what the promo code will be used for. This description is for internal use only. Use 100 characters or fewer to ensure better visibility.
Select the locations where the promo code can be used. To make it available in all locations, leave the field empty.
Select one or more product types. In the list, you will see the plan types and resource types that have at least one item you sell on Growth Hub.
You can select to apply the code only to specific plan(s) or resource(s) of the selected plan types and resource types. The code will also apply to all new plans and resources added to the selected types.
Set a usage limit for the code. Leave the field empty to make the code have unlimited uses.
Define a validity period for the code by setting a start date and an expiration date.
Review the promo code settings in the Summary section.
Click Create.
Tips for success
Use clear, simple promo code names so customers can easily enter them at checkout.
Include an internal description so your team knows the purpose of each code.
Be specific when selecting where the code applies to avoid accidental discounts on the wrong products.
Set realistic usage limits to control the number of times the code can be used.
Always define a validity period to ensure codes do not stay active longer than intended.
Promo codes can be used multiple times by the same customer, there is no limit per user.
FAQs: Promo Codes in Growth Hub
How can promo codes help my coworking space grow?
How can promo codes help my coworking space grow?
Promo codes can drive bookings during quiet periods, encourage trial memberships, or reward loyal customers. For example, you might run a “Summer Meeting Room Sale” at 30% off to fill unused rooms in July and August. They remove the need for manual discounting at checkout and ensure pricing stays consistent across locations.
Can I limit promo codes to certain products or locations?
Can I limit promo codes to certain products or locations?
Yes. You can apply codes at the most specific level — to individual plans, product types, or resources — and even to selected locations only. This precision prevents unwanted discounts on unrelated services. For instance, you could offer 100% off a Day Pass only at a new location you’re promoting.
What’s the best way to name promo codes so customers use them?
What’s the best way to name promo codes so customers use them?
Keep names short, clear, and memorable. Avoid internal jargon. A name like MEETING30 works better than MRMKTG_JULY2025 because customers can easily type it during checkout. Internally, use the “Description” field to record campaign goals and details for your team.
How should I control promo code usage?
How should I control promo code usage?
Use the “Usage Limit” field to cap how many times a code can be used in total. This ensures discounts don’t exceed your campaign budget. For limited-time events, also set a start and end date to automatically deactivate the code when the campaign ends.
Can a customer use the same promo code more than once?
Can a customer use the same promo code more than once?
Yes. Growth Hub currently allows unlimited uses per customer unless you manually deactivate the code. You can only set total usage limits. If you want to limit per-customer usage, you’ll need to track usage outside the system and disable the code when needed.
What are some internal best practices for managing promo codes?
What are some internal best practices for managing promo codes?
Plan codes as part of your marketing calendar to align with campaigns.
Test the code yourself before launch to confirm it applies correctly.
Combine promo codes with Growth Hub’s reporting to measure campaign performance, such as tracking increased bookings or conversions during the promo period.
Keep a central list of active codes and their purposes to avoid duplicates or overlapping discounts.