The Marketing Performance dashboard provides insights into how digital marketing efforts drive revenue and transactions through the Growth Hub. It connects UTM-tagged traffic sources with checkout and purchase events, offering high-level metrics and detailed breakdowns by source, medium, campaign, content, and keyword to help operators evaluate channel performance, optimize ad spend, and understand marketing ROI.
Right-click any value in the charts to drill down and view its details at the transaction level.
Before you start
To access the Growth Hub dashboards, you need an active Growth Hub subscription. Activate Growth Hub →
Dashboard overview
The widgets at the top of the dashboard provide an overview of your marketing performance data.
You can see:
Tagged Revenue – The Growth Hub Revenue generated from transactions that include at least one UTM parameter.
Untagged Revenue – The Growth Hub Revenue generated from transactions without any UTM parameters.
Revenue with Codes – The total number of Growth Hub transactions, for the chosen period, that include at least one UTM parameter.
Untagged Transactions – The total number of Growth Hub transactions, for the chosen period, without any UTM parameters.
Revenue by Source
The total Growth Hub Tagged Revenue over time, broken down by UTM Source, showing which traffic sources generate the most revenue.
Transactions by Source
The total number of Growth Hub Tagged transactions over time, broken down by UTM Source, highlighting which sources drive transaction volume.
Revenue by Medium
The total Growth Hub Tagged Revenue over time, broken down by UTM Medium (e.g., paid, email, social), showing performance by marketing channel.
Transactions by Medium
The total number of Growth Hub Tagged transactions over time, broken down by UTM Medium, indicating which channels drive activity.
Performance by Campaign and Location
The Growth Hub tagged revenue and transactions for the selected period, grouped by UTM Campaign and Location, showing how each marketing campaign performs across different locations.
Performance by Campaign and Source
The Growth Hub revenue and transactions for the selected period, grouped by UTM Campaign and UTM Source, highlighting which traffic sources drive the strongest results for each campaign.
Performance by Campaign and Medium
The Growth Hub tagged revenue and transactions for the selected period, grouped by UTM Campaign and UTM Medium, showing which marketing channels are most effective for each campaign.
Revenue by Campaign and Plan Type
The Growth Hub tagged revenue for the selected period, grouped by UTM Campaign and plan type, showing which campaigns drive revenue across different membership or product plans.
Revenue by Campaign and Resource Type
The Growth Hub tagged revenue for the selected period, grouped by UTM Campaign and Resource Type, enabling comparison of campaign performance across different resource types.
Performance by Content
The Growth Hub tagged revenue and transactions for the selected period, grouped by UTM Content.
Performance by Term
The Growth Hub tagged revenue and transactions for the selected period, grouped by UTM Term, showing which paid search keywords drive transactions.